I'm Jienan Wang — a bilingual marketer with 9+ years building audiences, partnerships, and revenue across China and the United States.
About
I trained as a computer scientist, then walked into marketing — and never really left the engineer's mindset behind. I started at Tsinghua University, producing campaigns that reached 10M+ views on a limited budget and supporting national exhibitions, including the Tsinghua Painting Annual Conference.
At Chinese Weekly in Beijing, I generated 10M+ impressions across print and digital, built cultural partnerships with the British Museum and Tate, and ran advertising programs for La Mer, Gucci, and Chanel. Then at SIA International Art Education, I directed content and growth across 37 social media accounts, built a 35-person team, lifted engagement by 300% — and saw that marketing contribute to $3M in signed contracts, paid media running alongside organic growth.
In parallel, I built my own thing: a consulting practice and a content audience of 200,000+ followers, advising 200+ paying clients one-on-one on art, culture, and personal growth. No agency, no safety net — just writing, trust, and results.
Then I crossed the ocean. In the US I ran a restaurant's operations and social media in Mesa, Arizona, and earned my MBA at Arizona State University (Class of 2026, GPA 3.86) — adding Python, R, SQL, and Tableau to a marketer's toolkit. I approach campaigns the way an engineer approaches a system: define the metric, design the experiment, read the data, iterate.
My purpose is to help brands — and people — cross borders: Chinese brands finding their American customers, and women building the skills to start a new chapter.
Let's TalkCareer
Services
What I bring to a US team is a rare combination: native fluency in Chinese platforms, audiences, and business culture — plus hands-on experience marketing inside the United States.
Most Chinese brands don't fail in the US because their product is wrong. They fail in the gap between two platforms, two audiences, and two ways of doing business. That gap is exactly where I work.
Portfolio
Took over a fragmented social presence and unified 37 accounts under one content strategy, one team, and one measurement framework — while running paid media in parallel with organic growth.
Positioned a print-and-digital magazine as the bridge between Chinese readers and global culture — partnering with the British Museum and Tate, and selling advertising programs to luxury brands.
Produced marketing campaigns for one of China's top universities on a limited budget, supported national exhibitions including the Tsinghua Painting Annual Conference, and produced short films profiling artists.
A decade-long independent practice, founded in 2016: long-form writing and video on art, culture, and personal growth that grew into a 200K+ audience, one-on-one consulting, and paid brand collaborations.
Toolkit
MBA, Arizona State University — Tempe, AZ
Jan 2024 – May 2026 · GPA 3.86
BS, Computer Science, Nanjing Forestry University
2011 – 2015
Equally at home writing a Xiaohongshu post, negotiating a brand partnership in Beijing, or presenting results to a US leadership team.
Beyond the Day Job
Long-running Chinese-language writing on art, culture, careers, and life between China and the US — the audience behind the consulting practice.
Now founding: an Arizona nonprofit initiative teaching women practical AI literacy — everyday tools for daily life, job searching, and running a small business — starting with women in the Phoenix community, including Chinese immigrant families.
Previously led Women's Prison Outreach workshops in Arizona on influence and negotiation, and practical workshops for Chinese F-2 visa holders in Virginia — the same conviction runs through all of it: skills are most valuable when they're shared with people who are rebuilding.
I'm based in the Greater Phoenix Area and open to senior marketing, content strategy, and business development roles across the US — especially where Mandarin and China-market fluency are an advantage. Current focus areas: Chinese brands entering the US market, AI-industry marketing, and beauty & skincare marketing.